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Nicely done, Aaron. I've owned small businesses for 25+ years now, and it was only upon reading Buffett's letters that I really began to understand small business ownership at a higher level.

Similarly, the small business owner has something of a value-investing edge if they can pick up the fundamental concepts you outline here and start thinking of their own businesses as a slice of ownership (in my case, I own fractional shares anyway, so this part is easy). Applying the same logic that has kept a small business alive - not irrationally spending on things that won't make you any money, EG, helps when considering stock investments.

The ROE and retained earnings stuff was explained particularly well.

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How about difference between ROE and ROC in terms of owners earnings ?

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